JOMO unravelled means the Joy of Missing Out. For me, this translates to missing out on fast fashion, fitting in and following trends, all of which have a negative impact on my passions— our environment and creativity. 

In a world where we're dominated by FOMO at every corner, JOMO is the opposite. Our humble studio believes that missing out shouldn't be a fear, but a joy. An opportunity to follow your own path and leave a better trail behind you. The kind of path that cares about our outer world and our inner ones better by missing out on the fast-paced pressures that create fashion waste and doomscroll dread alike.

The JOMOsaur is our symbol and our promise to continue missing out in joyful rebellion. 

Yours in missing out, 

Ash (JOMO founder).